Episode
Laura Higgins: Learning to be the CEO AND the Creative in your Business
- Podcast
- Built To Lead
- Published
- Apr 6, 2026
- Duration seconds
- 3127
- Processing state
not_requested- Canonical source
- https://traffic.megaphone.fm/TBC2726592785.mp3
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Summary
A lot of you have probably seen Laura Higgins online. Sharing content, building her brand, talking about business, but what you don’t see is what it actually took to get there. Like the pivots, the hiring decisions that didn’t work, the pressure of going from working for yourself to leading a team of 19, working with your husband… Laura started as a solo social media manager, grew into an agency, and then completely rebuilt her business into what it is today. Today we’re chatting about the journey and everything that doesn’t usually make it online. We’re getting into what actually happens when you start hiring, why most founders get stuck with the wrong kind of team, and how your role has to change if you want the business to keep growing (but it can still be fun!) Key moments: 0:00 - The first hire that took Laura from freelancer to building a real business 4:30 - The moment you realise being good at your craft isn’t enough to run a business 15:10 - Why most businesses stay stuck when they try to grow 18:10 - The shift from hiring “doers” and “builders” and what unlocked for Laura when she made the switch 20:30 - Where the best hires actually come from (and you might have guessed but it’s not Seek) 25:19 - An HR backed approach to having hard conversations with your team that puts the focus on the business and away from the person 27:57 - Hiring friends: what works, what breaks, and how to protect both the business and the relationship 32:00 - The leadership shift no one talks about: from helping clients win to leading a team 34:14 - Working with your partner: boundaries, roles, what actually keeps it working long-term + why they work in separate buildings 39:41 - The two rules that make or break couples running a business together 41:14 - What actually changes when y…