Episode
Brian Irving, CMO of Lyft: The Future of Rideshare
- Published
- Feb 19, 2025
- Duration seconds
- 2993
- Processing state
not_requested- Canonical source
- https://bettercmos.com/brianirving
Actions
POST https://stenobird.com/v1/public/podcasts/building-better-cmos-and-marketing-leaders-6393422/episodes/brian-irving-cmo-of-lyft-the-future-of-rideshare/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/building-better-cmos-and-marketing-leaders-6393422/brian-irving-cmo-of-lyft-the-future-of-rideshare.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
Watch this interview on YouTube Full transcript — "Business and humanity can actually not only live together, but I think that they can thrive together," says Brian Irving, CMO of Lyft. That sort of philosophy has informed his work at companies like Apple, Airbnb, and the agency Rapp, and today at Lyft he's applying it to everything from autonomous vehicles to city bikes. Today on Building Better CMOs, Brian discusses how marketing strategies can align with broader business goals to demonstrate real impact, moving beyond traditional metrics. He and MMA Global CEO Greg Stuart also discuss the future of rideshare and autonomous vehicles, the role of AI in marketing, and maintaining a human touch in the tech industry. — Follow Building Better CMOs in your podcast app Rate & review the podcast Links: Brian's LinkedIn Greg's LinkedIn This episode was produced and edited by Eric Johnson from LightningPod.fm.