Episode
He made $50K teaching companies AI (full tutorial)
- Podcast
- Build With AI
- Published
- Aug 28, 2026
- Duration seconds
- 1836
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/7b9028e5
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Summary
I sat down with Mark Fershteyn, who spent seven years building a B2B SaaS company, raised $8 million, and eventually walked away from it — because on nights and weekends he started doing AI consulting and training for companies, and in six months of part-time effort it surpassed the $500K ARR his seven-year startup had built. Mark breaks down the exact offer ladder he's using to make money with AI trainings and implementations, starting with paid in-person workshops as low as $500 a head all the way up to six-figure AI transformation builds. We get into how he prices workshops, why he treats them as a lead magnet instead of the main event, and how one good workshop turns into a $25K-$50K custom build for a company. By the end of this episode, you'll have a clear playbook for turning AI knowledge into a paid workshop business, even if you're starting with zero audience. Join our AI Operator Academy Community where we help entrepreneurs start and scale a profitable AI services business: https://www.skool.com/aioperatoracademy/about Timestamps 00:00 - Intro 00:30 - Mark's $8M SaaS wind-down after 7 years 02:00 - Consulting income beats 7 years of ARR in 6 months 03:00 - The 7 different AI offers he's tested 04:00 - How in-person workshops are structured and run 05:00 - First workshop: $500/head, 15 people via Eventbrite 06:00 - Why the 45+ demographic is hungry for AI training 07:00 - Walking through the live offer-ladder diagram 08:00 - Workshop + assessment pricing: $15-25K 09:00 - His ICP for workshops and when he says no 10:00 - Advice to niche down by industry or persona 11:00 - Charlotte realtor example and per-head pricing 13:00 - Working backward from client value to set price 15:00 - What he upsells after the workshop 16:00 - Building custom AI operating systems…