Episode
Episode #163: Base in Brazil with Guilherme Bettanin
- Podcast
- Brazil Crypto Report
- Published
- Aug 27, 2025
- Duration seconds
- 2493
- Processing state
not_requested
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Summary
🙌 You can listen to BCR on your favorite podcast platform YouTube | Spotify | Apple Podcasts 🔥 Join the BCR English language Telegram group to continue the conversation Olá pessoal! This week’s episode is with Guilherme Bettanin, Brazil country manager for Base - the Coinbase-incubated Ethereum Layer 2 blockchain that has become the largest network of its kind based on transaction volume, users and total value locked. We discuss Gui’s ambitious expansion strategy designed to establish Brazil as a cornerstone of Base’s Latin America ecosystem. The goal is to position Base as Brazil's largest blockchain community while addressing the diverse needs of the local ecosystem. This approach includes supporting various sophistication levels within the Brazilian market, from established enterprise projects to emerging individual developers seeking entry points into decentralized finance, for example. Objectives Include: * Market Positioning : Establish Base as the dominant blockchain community platform in Brazil * Ecosystem Development : Support both large-scale institutional projects and grassroots innovation * Educational Infrastructure : Provide guidance and resources for newcomers to the cryptocurrency space * Regional Expansion : Leverage growth in Brazil to drive broader Latin American adoption Ambassador Network and Specialized Expertise Gui is also making a big push to expand the Base community via ambassador programs that taps into specialized knowledge areas. These include: * Ambassador Program : Curated selection of regional experts and thought leaders * Builder Network : Direct support system for developers and technical contributors * Creator Economy Focus : Specialized guidance for content creators and digital entrepreneurs * Knowledge Exchange : Facilitated learni…