Episode
How Fenty Beauty Built Inclusion Into the Product
- Published
- Jul 2, 2026
- Duration seconds
- 647
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Summary
In this episode of Brand Storytelling with Fexingo, Lucas and Luna break down how Rihanna's Fenty Beauty turned inclusion from a marketing message into a product feature. They focus on the 2017 launch of 40 foundation shades, a move that forced the entire beauty industry to rethink its approach. Lucas explains the numbers behind the decision: the prior industry standard of 10 to 20 shades, the $400 million in sales in the first month, and the ripple effect on competitors like L'Oreal and Estee Lauder. Luna questions whether inclusion can survive as a differentiator now that everyone has caught up. The conversation closes with a reflection on what happens when a brand's meaning gets absorbed into the mainstream. #FentyBeauty #Rihanna #BrandStorytelling #Inclusion #BeautyIndustry #ProductStrategy #Marketing #Business #FexingoBusiness #BusinessPodcast #BrandDifferentiation #40Shades #LVMH #Cosmetics #Diversity #CustomerFirst #RetailInnovation #BrandPurpose Keep every episode free: buymeacoffee.com/fexingo