Episode
Barcelona GP | Vince Lewis! & Can F1 Start Getting Picky With Sponsors?
- Published
- Jun 16, 2026
- Duration seconds
- 1875
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- https://shows.acast.com/brand-formula-an-f1-marketing-podcast/episodes/6a3152fa780d0f7579adfe4c
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Summary
We are Brand Formula: An F1 Marketing Podcast. Mordecai and Elyssa are at the baker's dozen, and we needed to start with Lewis Hamilton. A win that transcends the sport, an anthem that broke us, and the most public phone call of his life happening directly into a press pen microphone. Brand Lewis is officially back, and we are here for it. We also get into the Monaco appeal fallout that nobody actually wins, ie. Pierre Gasly's P3 created a domino effect with no clean resolution, are caught by surprise that Sky brought us a Love Island x F1 crossover moment. Then the real conversation. F1's sponsorship deck is worth three billion dollars, sponsor visibility is up ninety percent since 2020, and nearly six hundred different brands can get exposure in a single broadcast. So we ask the question that's been building for a while. Is it time for F1 to actually get selective? We get into the rise of wellness brands on the grid, why gambling sponsors banned from the Premier League are now knocking on F1's door, the genuine tension between fintech brands and gambling categories sharing the same sponsorship deck, and what it means that Formula One is one of the only sports left where brands don't seem to care who they're standing next to. We also unpack the B2B versus B2C split quietly reshaping where sponsorship money actually goes, and whether Monaco followed Miami's playbook this year a little too closely. Plus a global lens on why some sponsorships are doing as much foreign policy work as commercial strategy, what the TikTok and Claude rollout patterns can teach us about sponsorship territory restrictions, and why Levi's covering up their own logo at the World Cup is some of the smartest brand judgment we've seen all year. We close on growth. F1 is up 138 percent in revenue si…