Episode

The Problem With Professional Trail and Ultra Running

Podcast
Borderlands Trail and Ultra Running
Published
Apr 10, 2026
Duration seconds
698
Processing state
not_requested
Canonical source
https://www.borderlands.cc/recent-podcast-episodes/trail-running-has-a-fan-problem
Audio
https://episodes.captivate.fm/episode/3e7209db-56d6-4870-89f0-1e119d1085c6.mp3
JSON
/v1/public/podcasts/borderlands-trail-and-ultra-running-6921910/episodes/the-problem-with-professional-trail-and-ultra-running
Markdown
/podcast/borderlands-trail-and-ultra-running-6921910/the-problem-with-professional-trail-and-ultra-running.md

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Summary

Trail running is growing fast, but is it actually scaling? If you’ve ever felt like the sport looks bigger than it is, or struggled to follow it as a fan, this episode breaks down why. This is for runners and industry insiders trying to understand what’s really happening beneath the surface of trail running’s growth. Josh unpacks the difference between participation and fandom, why brand investment is propping up the pro layer, and what’s missing for the sport to become something people actually follow. Western States and UTMB become the proving ground for a bigger question that could define the future of trail running. This one’s for the runners who love the sport and want to understand where it’s actually headed. Please give us a follow, rate the podcast, and give a review. Topics / Timestamps 00:11 - The Illusion of Growth in Trail Running 02:05 - Understanding the Growth of Trail Running 03:33 - The Emergence of Fandom in Sports 06:58 - The Disconnect Between Fans and Athletes 08:…