Episode
This Mindset Shift Can 10x Your Income | Chris Do
- Podcast
- BigDeal
- Published
- Jun 24, 2026
- Duration seconds
- 4584
- Processing state
not_requested
Actions
POST https://stenobird.com/v1/public/podcasts/bigdeal-6840665/episodes/this-mindset-shift-can-10x-your-income-chris-do/transcription-requests
Idempotently request low-priority transcript generation for this episode.GET https://stenobird.com/podcast/bigdeal-6840665/this-mindset-shift-can-10x-your-income-chris-do.md
Read the agent-friendly Markdown representation of this episode resource.
Summary
You've been undercharging. You've been giving away too much. And every time a client pushes back on price, you fold before they even finish the sentence. Here's the truth: the problem isn't your pricing. It's your positioning. And the moment you stop apologizing for your value is the moment everything changes. Chris Do is the founder of The Futur and has taught hundreds of thousands of creatives, entrepreneurs, and builders how to charge what they're actually worth. He's built a career mastering the art of negotiation, personal branding, and pricing psychology, and in this episode, he's breaking down the exact frameworks that separate people who get paid like amateurs from people who get paid like experts. In this episode, you'll learn: Why charging more is more ethical than charging less and how underpricing hurts your clients, your team, and your ability to deliver real value The with or without you energy: how to walk into every negotiation knowing you're the prize and why neediness kills deals before they start Price bracketing: the exact way to present your pricing so clients anchor high and negotiate themselves up instead of down Why most entrepreneurs don't have a marketing problem, they have a positioning problem, and how being specific makes you more money than trying to serve everyone The mindset shift that lets you charge 10x more: understanding that money is a construct, scarcity creates value, and brand is what makes people pay premium prices for the exact same thing Stop selling yourself short. Start owning your value. The clients who can't afford you aren't your clients. The ones who can are waiting for you to believe it first. ___________ (00:00:00) Introduction: You Are the Master of Your Destiny, Not the Client (00:00:40) The Chris Do Move: How to Ask…