Episode

How Do You Strategize in the AI Era? - with Martin Reeves, Head of BCG’s Think Tank

Podcast

Beyond The Prompt - How to use AI in your company

Published

Oct 1, 2025

Duration seconds

3961

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Summary

How do you strategize in the AI era? Martin Reeves, Chairman of BCG’s Henderson Institute, argues that strategy has always meant playing two contradictory games: optimizing today’s performance while simultaneously creating tomorrow’s. In this episode of Beyond the Prompt, Reeves explains why AI often commoditizes competitive advantage, what leaders must do differently, and how imagination, experimentation, and human creativity remain central in a machine-augmented world.