Episode
The Things I Didn’t Buy (and Still Booked $30–40K Weddings) | Ep 29
- Podcast
- Behind the Stems
- Published
- Jan 1, 2026
- Duration seconds
- 1623
- Processing state
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Summary
I’ve been a wedding florist for over 15 years, booking $20–40K+ weddings… and I don’t have a van, a cool room, or a fancy logo. I'm talking through the things I don’t think you need to invest in when you’re growing your floristry business (even though everyone tells you that you do), and the things I genuinely believe are worth your money early on. This is very much based on my own experience, what worked, what didn’t, and what I wish I’d known sooner. If you’re feeling overwhelmed, behind, or spiralling about where to spend your money right now, this episode is your permission to simplify, focus, and stop pouring cash into things that don’t actually move the needle. Want help applying this to your own floristry business? Wildflower Academy is where we do this work properly, blending mindset, strategy, and real-world systems so wedding florists can grow without burnout or constant comparison. Inside the Academy, you’ll learn how to: clarify your niche and position yourself with confidence communicate your value without defending your prices build demand without relying on chaos or constant content grow a business that actually supports your life If you’re ready to stop spiralling and start building with intention, you’ll feel right at home in Wildflower Academy. Click here to join!