Episode
The Book Launch That Became a Movement (Billboards, Celebrities and Sold-Out Events)
- Podcast
- Behind the Book Cover
- Published
- Mar 10, 2026
- Duration seconds
- 2356
- Processing state
not_requested- Canonical source
- https://share.transistor.fm/s/d313b0cf
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Summary
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Christos Garkinos went from being a lonely gay Greek kid in Detroit to running marketing for Virgin Megastores, launching fashion lines on HSN and becoming Bravo's "Robin Hood of Fashion"—and then lost nearly all of it to addiction, financial collapse and grief. So he wrote a memoir called Covet the Comeback and launched it like a rock tour. What I wanted to talk to Christos about is the launch, because it's one of the most ambitious rollouts I've seen from any author, and he did it entirely on his own terms. Celebrity-filled dinners, sold-out events across the country and a billboard in LA that ran for five months—positioned directly above an ATM he used during his darkest days. That's not a marketing stunt. That's a man staring down his own story from a billboard. But the launch isn't actually the most interesting part of this conversation. Christos gets into what it felt like when people he hadn't spoken to in years started reaching out after reading the book—people who had written him off, people who barely knew him, people who suddenly understood something about him they never had before. He talks about sobriety, ego and surrender with a kind of honesty that you don't usually hear from someone whose instinct is to produce a show. And he gets into how the book did…