Episode
He Raised His Prices 60x After Writing a Book
- Podcast
- Behind the Book Cover
- Published
- Mar 17, 2026
- Duration seconds
- 1955
- Processing state
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- https://share.transistor.fm/s/ead8c2bb
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Summary
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Justin Breen used to charge $500 for his PR services. After writing his first book, he started charging $30,000. That's not a typo, and it's not because the book sold a million copies—it's because the book made him the person clients wanted to hire at that price. Justin's path to authorship started when his journalism salary got cut in half and he cold-contacted 5,000 people to find his first five clients. He documented that whole ride in Epic Life , and it led to The Epic F.I.T. Network, speaking engagements and media opportunities that didn't exist before the book. But what I really wanted to talk about is what happened with his second book, Epic Journey , because it got weird in the best way. Justin describes the writing process as channeling divine inspiration while literally staring at the sun on his daily runs, which I know sounds like something you'd scroll past—but the manuscript had such an impact on early readers that one of them got a tattoo inspired by it. The book led to what he calls a "complete ego death," an amicable divorce, a total life overhaul and a new AI music company called Corvia.AI. He's currently not sure where he's going to live next, which is either terrifying or the most honest thing an entrepreneur has ever admitted on a podcast. We also…