Episode
Being Visible with Carrie Eddins
- Podcast
- Be Truly Heard
- Published
- Jan 8, 2026
- Duration seconds
- 1612
- Processing state
not_requested- Canonical source
- https://betrulyheardpodcast.co.uk
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Summary
In this episode of Be Truly Heard, coach and voice expert Anne Leatherland welcomes PR strategist Carrie Eddins, also known as the Blondpreneur, for a candid conversation about visibility, authority and the art of pitching yourself in ways that feel authentic and values led. Carrie shares her journey from struggling entrepreneur to PR expert, revealing how embracing media opportunities transformed her business and confidence. Together, Anne and Carrie explore the importance of “reading the room” before “leading the room” and why understanding your audience is crucial for becoming a bookable guest. Carrie offers practical advice for women in business who want to be seen and heard, including the need to simplify your message for mainstream audiences and the value of storytelling in building genuine connections. The discussion also delves into the challenges women face around judgement and self-critique, referencing the authority gap and the impact of societal expectations. Carrie encourages listeners to advocate for themselves, embrace their unique stories, and take courageous steps towards greater visibility - even when confidence feels elusive. Key Takeaways Visibility in business is about more than expertise; it’s about understanding and connecting with your audience. “Reading the room” is essential - do your research, tailor your pitch, and show you understand the needs of each media outlet. Women often hold back due to fear of judgement, but self-advocacy and authenticity are powerful tools for overcoming these barriers. Storytelling and simplicity are vital - share real experiences and avoid jargon to resonate with a wider audience. The B2B and trade press offer overlooked opportunities for sharing specialist knowledge and attracting meaningful work. Confidence gro…