Episode
Brand Is Social, Social Is Brand: How Outdoor Brands Can Rethink Social Media
- Podcast
- Backcountry Marketing
- Published
- Apr 29, 2026
- Duration seconds
- 4899
- Processing state
not_requested- Canonical source
- https://brandstory.libsyn.com/brand-is-social-social-is-brand-how-outdoor-brands-can-rethink-social-media-0
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Summary
Maren Hamilton , former Head of Social at The North Face and current Director of Global Brand and Community at popFly. We break down her core thesis: brand is social and social is brand. Maren shares why brands must stop treating social as a downstream channel, how to bring social thinking upstream into campaign planning and what it takes to build a social-first brand. About: This podcast is produced by Port Side , a creative production studio creating video strategy + production for active brands, rooted in emotion. Enjoy this episode and discover other resources below: Insight Deck | Want 20 of our favorite insights shared on the show? Booklist | Here's our curated list of recommended books over the years. LinkedIn | Join the conversation and share ideas with other industry peers. Apple Podcast | Want to help us out? Leave us a review on Apple. Guest List | Have a Guest in Mind? Share them with us here. Patreon | Want to support us financially?