Episode
Revolutionizing Infant Feeding Gear with ezpz Founder & CEO Lindsey Laurain
- Published
- May 21, 2026
- Duration seconds
- 2835
- Processing state
not_requested- Canonical source
- https://blwpodcast.com/114
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Summary
#114:Do you ever watch Shark Tank and see a really good product that was born out of necessity by a new parent? That’s exactly the story behind ezpz. In this episode, Lindsey Laurain, founder and CEO of ezpz, shares how messy mealtimes with her own young kids led to the original silicone suction mat and eventually a full line of feeding gear designed to support your baby’s feeding and developmental milestones. We also talk about her Shark Tank experience, building ezpz from the ground up, and why thoughtful, developmentally appropriate feeding gear matters when your baby is starting solid foods. Listen to this episode to learn: 1. How the idea to make silicone suction mats was born out of a real anxiety-inducing problem in her house and how she went from a “piece of plastic crap” prototype to making some of the most revolutionary infant feeding products ever! 2. About the really nasty feedback she got after going on Shark Tank to pitch ezpz, and why declining the Sharks’ deals helped catapult their business while maintaining their core values 3. How quickly their products get ripped off by imposters, why the sub-par products disappear pretty quickly and why she employs a feeding expert in the design of all of their products that babies and children use Shownotes for this episode can be found here: https://www.babyledweaning.co/podcast/114 Links from This Episode: • Viral video Introduction to the Happy Mat Lindsey was talking about that spawned so many knockoffs is here on YouTube • Follow EZPZ on Instagram @ezpzfun - they’re on Facebook here & the ezpz blog written by their feeding expert Dawn Winkelmann, MS, CCC-SLP is pure gold and you can read her posts here • If you want to check out the ezpz products, click here to shop & use code KATIE10 for 10% off (this is my…