Episode
Smart CMOs Take This 90-Second B2B Podcasting Test
- Published
- Aug 21, 2026
- Duration seconds
- 1067
- Processing state
not_requested- Canonical source
- https://podknows.co.uk
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Summary
Everybody puts their energy into the open. By the time you reach the end, the interview's done, the narration's delivered, the energy's gone, and somebody has to say something to close it out. Low vibe. Not going to convert. I'm Neal Veglio, and in this episode of B2B Podcasting Insights, I'm breaking down the three mistakes that turn a perfectly good episode into a dead end — and the two tests that tell you within seconds whether your ask is real or just polite noise. We look at why asking a 20-minute listener for a 30-minute call is the equivalent of proposing marriage in a LinkedIn comment, why "follow, rate and review" is a favour to you dressed up as help for them, and why the reason your call to action isn't landing probably isn't the offer at all — it's that you're asking for a rung four action on the end of a rung one episode. There's also the placement point almost nobody gets right: the strongest moment for your ask is roughly two-thirds in, not in an outro most listeners never reach. Plus a Founder FAQ from Tom in Norwich, who can hear himself rambling and wants to know how to tighten it up — and a quick tip that will turn an hour of hunting for good takes into about ten minutes of clicking. Useful links 90 Seconds Test - https://podknows.co.uk/cta-test/ Podknows Website https://podknows.co.uk B2B Podcast Growth Diagnostic https://podknows.co.uk/diagnostic Podcast Audits https://podknows.co.uk/audits Leave me a voicemail question https://podknows.co.uk/voicemail Or email me directly: [email protected] Timestamped summary 00:00 Is this how your podcast episodes end? 00:12 "Wherever you get your podcasts" is not a call to action 01:10 Welcome, and what we've built over the last few episodes 01:36 Mistake one: the availability announcement 02:52 Mistake two:…