Episode
Two Generations of Top Photo Agents with Jennifer Perlmutter & Michael Ash
- Podcast
- B&H Photography Podcast
- Published
- Mar 12, 2026
- Duration seconds
- 4720
- Processing state
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Summary
One of the most polarizing questions in the mind of any photographer is "Should—or shouldn't I—get an agent?" The role of an agent in a photographer's career is often misunderstood, leading hungry creatives to think that securing representation is their number one key to success. In truth, the relationship between a photographer and agent is far more nuanced than simply booking more assignments. In today's podcast, we take a deep dive into this complex alliance in a discussion with two generations of top agents, whose combined careers span from the film-era to the latest in media buys. Listen in for a behind-the-scenes look at the many details involved, from the four P's Jennifer (JP) Perlmutter looks for in a photographer's work to Michael Ash's skill in editing a portfolio to allow a photographer's individual vision and passion to shine. Our experts also shed light on critical topics such as branding, while making distinctions between a physical and emotional brand. Get fresh insights about standing out in an oversaturated marketplace and the matter of seeing ahead of the curve on trends. As JP notes, "You don't have to hop on the current trend. You don't need to create the new trend. You need to create what's true to you, what's true to your vision, and then know that there are enough people out there—that there is your niche. There are the people who are going to love what you're doing." Guests: J ennifer Perlmutter & Michael Ash Episode Timeline: 3:16: Is there a difference between the terms agent and rep? 4:11: Michael Ash on his start as an agent in late 1970's New York. 7:46: Jennifer Perlmutter talks about her beginnings at the dawn of social media. 12:25: Having a good eye for talent, plus the qualifications and skillsets needed to be a rep. 16:54: Producing…