Episode
The Psychology of Sound in Marketing: A Conversation with Jesse Flores – Part 1
- Podcast
- Audio Branding
- Published
- Mar 11, 2026
- Duration seconds
- 1231
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Summary
“ What can we do to make that number a thousand? That’s the kind of stuff we really focus on. We have tools and analytics within our dashboard to kind of help guide you with that and provide insight onto what strategies are needed to get to that place. But also, I think what makes a lot of sense is to have the right team around you for independent artists. You’ve got to have a really good manager, obviously a great distributor, a good entertainment lawyer, a good publicist, and a good online marketing and social media strategist. If you have those five people in your camp, you’re off to good start.” – Jesse Flores This week’s guest was recently named VP, Artist and Label Partnerships at Intercept Music. He’s a seasoned music industry executive with over two decades of experience in business development, artist partnerships and label relations, and, as Senior Director of Label and Business Development at Virgin Music Group, he played a pivotal role in securing and managing relationships with high-profile artists and independent labels, working with artists such as Stephen Marley, Slum Village, Carla Morrison, Dax and more. With a background in both tech and sound, he’s built tools that treat music not just as art but as a powerful business asset. His name is Jesse Flores, and in this episode, we’ll be talking about what it really means for artists to own their sound, why marketing is part of the creative process, and how the right tools can help great music get the recognition it deserves. As always, if you have questions for my guest, you’re welcome to reach out through the links in the show notes. If you have questions for me, visit audiobrandingpodcast.com , where you’ll find a lot of ways to get in touch. Plus, subscribing to the newsletter will let you know when th…