Episode
The Future Is Watching: Engaging the Next Generation of Members
- Podcast
- Associations NOW Presents
- Published
- Jul 24, 2025
- Duration seconds
- 3265
- Processing state
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Summary
In this episode of Associations NOW Presents, guest host Lori Zoss Kraska, founder and CEO of Growth Owl, sits down with Brian Miller, vice president of strategic partnership at Multiview, Kimberly Tuttle, executive director of the American Institute of Architecture Students, and Gilberto Lozada Baez, AIAS board vice president, to explore new research on how students perceive associations. The conversation highlights key opportunities for associations to build stronger connections with young professionals—through targeted social media, mentorship, and small-scale in-person events. They also discuss the importance of digital fluency, university partnerships, and creating meaningful volunteer roles to foster long-term engagement and a true sense of belonging. Check out the video podcast here: https://youtu.be/HLTuvHAxkd4 This episode is sponsored by Multiview. Associations NOW Presents is produced by Association Briefings. Transcript [00:00:00] Lori Zoss Kraska: Welcome to episode 12 of Associations NOW Presents, an original podcast series from the American Society of Association Executives. I'm Lori Zoss Kraska, founder and CEO of GrowthOwl, LLC, a consultancy that empowers associations with the best practices they need to connect with Fortune 1000 companies and other large organizations for corporate sponsorship, partnership and philanthropic funding. You also might know me as the author of The Boardroom Playbook, a Not So Ordinary Guide to Corporate Funding for Your Purpose-Driven Organization and host of my own monthly LinkedIn Live that features both association and non-endemic thought leaders who provide insight in new ways of thinking in the area of sponsorship and non-dues revenue. You can find out more at thegrowthowl.com. But hey, enough about me. Let's take a…