Episode
Sponsorships That Deliver Real Value
- Podcast
- Associations NOW Presents
- Published
- Jul 9, 2026
- Duration seconds
- 1945
- Processing state
not_requested
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Summary
In this episode of Associations NOW Presents: Industry Partner Edition, guest host Sharon Pare of HighRoad Solutions welcomes Brandt Krueger, director of industry relations and partnerships at EventMobi, to discuss the evolving world of event sponsorships and association partnerships. Brandt shares why many sponsorship models have remained unchanged for years and offers practical strategies for creating more meaningful, results-driven opportunities. The conversation explores the importance of understanding sponsor goals, moving beyond traditional sponsorship tiers, embracing thoughtful innovation, and designing event experiences that deliver greater value for both associations and their partners. Check out the video podcast here: https://youtu.be/NgdE7JR8lOc Associations NOW Presents is produced by Association Briefings. Transcript Sharon Pare: Welcome to this episode of Association NOW Presents: Industry Partners Series, an original podcast series from the American Society of Association Executives. I'm Sharon Pare, partnerships director of High Road, a HubSpot agency, co-host of Rethink Association, and your host of this series throughout the year. This episode is sponsored by EventMobi. Today, I'm joined by Brandt Krueger, and before we dig into sponsorships and partnerships, I know it wasn't exactly a straight line getting into associations for you. And what I would like to know first, and how I wanna get started is, I think you started in theater, and I wanna find out how you stumbled into the association space, and then we'll dig into all the other important stuff we wanna talk about today. Brandt Krueger: We could probably do a whole podcast on just that, but it's 'cause like so many of us, nobody comes in a straight line, right? It's always falling in, falling…