Episode
Cade Nichols Sees Bright Future for Commercial Producers - Big Texas Event
- Podcast
- American Cattlemen Podcast
- Published
- Jun 26, 2026
- Duration seconds
- 1057
- Processing state
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Summary
While attending the recent Texas Wagyu Association event in Fort Worth, Texas, I had the opportunity to sit down with Cade Nichols, President of the American Wagyu Association and owner of Nichols Ranching. We covered a lot of ground during our conversation, from commercial cattle production and Wagyu genetics to the future of the breed and the opportunities available for cattle producers looking to add value to their operations. One thing I appreciate about Cade is that he comes at the business from a commercial cattleman’s perspective. His family background is rooted in commercial cattle production, and even though Wagyu has become a major part of their operation, he still views many opportunities through the lens of what works for commercial producers. Today, Nichols Ranching remains heavily involved in the cattle business through seedstock production, bull sales, and cattle marketing programs designed to help commercial producers capture additional value. Building Programs Around Commercial Producers Nichols explained that while his family once fed a significant number of cattle annually, their operation has evolved over time. Today, much of their focus revolves around genetics and working with commercial producers through bull sales and marketing programs. They sell and lease bulls to commercial cattlemen, particularly those looking for calving ease and added carcass value. Many of those calves eventually come back through Nichols’ marketing channels, allowing him to maintain relationships with producers while helping them access premium markets. That commercial focus has also expanded into special cattle sales. After launching a successful event last year, Nichols Ranching is preparing for another commercial female sale in Sulphur Springs, Texas. The offering wil…