Episode
Three Myths About Where Your Biggest Campaign Donors Come From
- Published
- May 26, 2026
- Duration seconds
- 1115
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Summary
Where are your biggest campaign donors going to come from? If you're like most nonprofit leaders, the answer feels like "somewhere out there" — a major philanthropist who just needs to hear your story. In this episode of All About Capital Campaigns , Amy Eisenstein and Andrea Kihlstedt are here to challenge that assumption — and bust the three most common donor myths that derail capital campaigns before they even get started. In this episode, you'll learn: Why your low-level annual donors may have far more major gift capacity than you realize The real reason most nonprofits haven't unlocked big gifts from their existing base (hint: it's not the donors) Why Mackenzie Scott, Oprah, and Bill Gates are not your campaign strategy — and what is The truth about what campaign consultants actually do (and what they absolutely don't) How one couple made one of the campaign's largest gifts after years of $50 donations — and why the organization almost missed them This is a must-share episode for board members, executive directors, and leadership teams who are still waiting for a magical major donor to show up. Ready to find out where your campaign really stands? Start with our free Campaign Readiness Assessment at capitalcampaignpro.com/assess