Episode
Stop Lying to Yourself: How AI Reveals Your Real Time Investment
- Published
- Nov 18, 2025
- Duration seconds
- 2896
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Summary
How many times have you told yourself that podcast will only take an hour to record? Or that client proposal? Just thirty minutes, right? Here's the uncomfortable truth every solopreneur needs to face: you're lying to yourself about how long things actually take. And that lie is keeping you trapped in operator mode instead of scaling to owner mode. The problem isn't that you're bad at time management; it's that you've never truly measured what your workflows actually require. That's where today's guest comes in with a revelation that changed everything about how he runs his business. Rich Brooks discovered that his "one-hour" podcast actually consumed three full hours of his time. But instead of throwing in the towel, he used AI to map every minute of that process and create systems that handle the heavy lifting. As the founder of Flyte New Media and host of The Agents of Change Digital Marketing Podcast with over 600 episodes, Rich has mastered the art of turning time-intensive processes into AI-powered efficiency machines. He's the perfect guide to help you stop underestimating your workflows and start building systems that actually scale. The AI Hat Podcast host Mike Allton asked Rich Brooks about: ✨ Time Truth-Telling: Discover how to accurately track where your hours really go and why most solopreneurs underestimate by 200%. ✨ AI Workflow Mapping: Learn Rich's proven process for identifying time drains and building custom AI assistants to handle repetitive tasks. ✨ Scale Without Staff: See exactly how one conversation becomes ten pieces of content through systematic AI integration. Learn more about Rich Brooks Connect with Rich Brooks on LinkedIn Resources & Brands mentioned in this episode Flyte New Media Agents of Change Scalability Audit Fathom Descript AI Solo…