Episode
EP 72: AI Search Conversation: The new Rules of Being Found Online
- Published
- Apr 10, 2026
- Duration seconds
- 2252
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Summary
The rules of being found online haven't disappeared. They've evolved. In Episode 72, Jenna sits down with Robyn White of RDW Design Studio — website designer, brand strategist, and SEO specialist for interior designers — to break down exactly what has changed with AI search, what still matters, and what your design firm needs to do right now to show up when potential clients are searching in ChatGPT, Claude, and Gemini. If you have been putting off your SEO because it feels overwhelming, or wondering whether all of that work you already did on your website even matters anymore, this episode is your answer. (It does. You are not starting over. You are adding layers.) WHAT YOU WILL LEARN The difference between traditional SEO and AI search — and why the shift from keywords to questions changes everything Why brand mentions are the new backlinks and how podcast features and press mentions are working for your AI visibility right now, even without a link The exact blog post structure that makes your content extractable by AI: key takeaways first, answer before support, FAQs at the end Jenna's voice note workflow — how she turns real client meeting moments into search-optimized blog content that sounds like her because it is her What EEAT means and why your case studies, client stories, and testimonials are more valuable than ever Whether AI-written content actually hurts your Google rankings — Robyn gives a refreshingly honest, nuanced take THE ONE THING TO TAKE FROM THIS EPISODE If AI can't clearly define you, it can't recommend you. Get crystal clear on who you are, what you do, who you do it for, and how you do it. Then make sure that message is consistent everywhere you show up online. Websites, social profiles, newsletter bios, podcast features. It all needs to match.…