Episode
#56: Rethinking the creative agency model, with FIG’s Judith Carr-Rodriguez
- Podcast
- Agency Business
- Published
- Feb 2, 2026
- Duration seconds
- 1999
- Processing state
not_requested- Canonical source
- https://agency-business.captivate.fm
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Summary
Welcome to Agency Business. Judith Carr-Rodriguez , CEO and partner at independent full-service creative agency, FIG , joined Brian and Olivia this week on the podcast. Judith shared how clients increasingly value small, senior teams over large pyramidal organizations, how FIG has grown by focusing on long-term AOR relationships rather than project-based work, and why the agency has become more selective as demand increases. Judith also shares how Fig thinks about controlled growth, client fit and longevity, arguing that focus — not scale for scale’s sake — has become one of the most important disciplines for independent agencies. Reach Out Subscribe for free to the Agency Business newsletter. Interested in joining Agency Business as a guest? Submit a pitch. Inquire about Briefly. Listen to 📊 The Madison and Wall Podcast : Brian and Luke Stillman open up about Madison and Wall's latest work — plus crucial economic, financial, and industry trends. Listen to 🎬 Screen & Sponsor : Olivia & VaynerMedia's Jessie Holder explore how brands are shaping Hollywood.