Episode
From Farm Problem to Global AgTech Company: The Bushel Plus Story: with Marcel Kringe | Ep. 120
- Podcast
- AgCulture Podcast
- Published
- Apr 23, 2026
- Duration seconds
- 2209
- Processing state
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Summary
This episode is a masterclass in what real innovation in agriculture actually looks like. In this conversation, Marcel Kringe — founder of Bushel Plus — walks through how a simple, frustrating, and overlooked problem on the farm turned into a global business serving farmers in over 45 countries. What started as trying to figure out grain loss behind a combine became a system that is now influencing how some of the largest equipment manufacturers in the world think about data, automation, and efficiency. Marcel doesn’t come at this from theory or Silicon Valley thinking. This is built from the ground up — from working in the dust, seeing real losses, and asking a simple question: there has to be a better way. The result is a business rooted in first principles: measure what matters, solve a real problem, and create immediate value for the farmer. If you care about agtech, innovation, or building something that actually works in the field — this one is worth your time. MEET THE GUEST Marcel Kringe is the Founder and CEO of Bushel Plus (Soon to be BranValt), a globally recognized ag-tech company specializing in harvest optimization. With over 20 years of hands-on experience in large-scale farming operations, Marcel has built a reputation for bridging the gap between field-level realities and cutting-edge agricultural innovation. His work has taken him across the globe, where he’s collaborated with farmers, agronomists, and equipment manufacturers to improve harvest outcomes. Marcel’s passion for helping farmers stems from his own background in agriculture and a deep respect for the challenges producers face every season. He believes that every farmer deserves access to tools and knowledge that can make their work more efficient, profitable, and sustainable. Through Bushel…