Episode

Stop Creating SEO Content Nobody Reads | Sanja Marković on UX, AI & Real User Intent

Podcast

Adrijana Vujadin - SEO Confident

Published

Jun 4, 2026

Duration seconds

2108

Processing state

not_requested

Canonical source

https://podcasters.spotify.com/pod/show/seo-confdent/episodes/Stop-Creating-SEO-Content-Nobody-Reads--Sanja-Markovi-on-UX--AI--Real-User-Intent-e3kaqgu

Audio

https://anchor.fm/s/ea0928c0/podcast/play/120989662/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-4%2F425488559-44100-2-fc3a50a812d36.mp3

JSON

/v1/public/podcasts/adrijana-vujadin-seo-confident-6686056/episodes/stop-creating-seo-content-nobody-reads-sanja-markovi-on-ux-ai-real-user-intent

Markdown

/podcast/adrijana-vujadin-seo-confident-6686056/stop-creating-seo-content-nobody-reads-sanja-markovi-on-ux-ai-real-user-intent.md

Actions

• POST https://stenobird.com/v1/public/podcasts/adrijana-vujadin-seo-confident-6686056/episodes/stop-creating-seo-content-nobody-reads-sanja-markovi-on-ux-ai-real-user-intent/transcription-requests
  Idempotently request low-priority transcript generation for this episode.
• GET https://stenobird.com/podcast/adrijana-vujadin-seo-confident-6686056/stop-creating-seo-content-nobody-reads-sanja-markovi-on-ux-ai-real-user-intent.md
  Read the agent-friendly Markdown representation of this episode resource.

Summary

Are we creating SEO content for Google… or for real people?In this episode, Sanja Marković, Senior SEO & AI Specialist, talks about the mindset shift SEOs need in the AI era.We discuss why keyword-first content is no longer enough, how UX research can improve SEO strategies, why generic AI content fails, and how SEOs can become stronger business consultants instead of just reporting rankings and traffic.If you are an SEO, content strategist, agency owner, freelancer, or business owner trying to create content that actually brings results, this conversation is for you.