Episode
Discovery Calls That Convert I Steven Khanna
- Published
- Apr 19, 2026
- Duration seconds
- 2163
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Summary
In this episode, we talk with Stephen Khanna, international SEO sales trainer and former Michelin-star restaurant operator, about one of the biggest challenges SEO agencies face: sales.Many SEO professionals are technically brilliant but struggle when it comes to selling their services and closing deals. Stephen shares his proven 7-pillar discovery call framework that helps agencies increase their close rates from the industry standard 20-25% to 30-40%+.We dive into:1. Why SEO agencies struggle with sales2. The most common mistakes during discovery calls3. How to structure discovery calls that convert4. How to qualify leads before the call5. Pricing psychology and value positioning6. Handling objections without lowering your price7. How to build trust and close deals confidentlyIf you're an SEO freelancer, agency owner, or digital marketing consultant, this episode will help you improve your sales process and scale your agency faster.