Episode
How to Replatform Without Stalling the Business | #651
- Published
- Aug 6, 2026
- Duration seconds
- 1145
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Summary
In ecommerce we're often asked to build a whole new house while making the existing one bigger and better at the same time. That's a replatform. You're not pausing trade while you move across, you're still hitting the numbers and running the sales while shifting the entire business onto a brand new site. Here's the thing almost everyone gets wrong: the platform is the easy bit. A big replatform doesn't blow out because of the technology. It blows out because you try to build the shiny new tec...