Episode
What brands are missing in sports sponsorship, with Just Women's Sports Founder
- Podcast
- Ad Age Marketer's Brief
- Published
- Jun 24, 2026
- Duration seconds
- 1266
- Processing state
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Summary
Haley Rosen of Just Women's Sports breaks down why the biggest opportunities in women's sports may lie beyond the games themselves. The founder and CEO of the sports-first media company—which reaches 115 million monthly users across social—explains how women's sports audiences are closing in on men's, with the WNBA pulling in 85% of the NBA's viewership on ESPN last season, while advertising dollars haven't kept pace, sitting at just 2% of what men's sports commands. Rosen points to the Just Women's Sports-Ally partnership, now in its fifth year around the National Women's Soccer League, as a model for getting in early. She also lays out the untapped opportunity for brands willing to move now, from underrepresented sports like the Professional Women's Hockey League to athlete endorsement deals still lagging behind the fan bases they've built. Dig deeper ~ Inside women's sports marketing—how Gen Z is fueling brand interest ~ MLB is investing in a women's pro softball league—behind the sport's marketing potential ~ How the NWSL plans to capitalize on Women's World Cup attention