Episode

Inside SkyPop's playbook for marketing protein soda to everyday consumers

Podcast

Ad Age Marketer's Brief

Published

Mar 11, 2026

Duration seconds

1301

Processing state

not_requested

Canonical source

https://marketersbrief.libsyn.com/inside-skypops-playbook-for-marketing-protein-soda-to-everyday-consumers

Audio

https://traffic.libsyn.com/secure/marketersbrief/Inside_Skypops_playbook_for_marketing_protein_soda_to_everyday_consumers.mp3?dest-id=1162928

JSON

/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/inside-skypop-s-playbook-for-marketing-protein-soda-to-everyday-consumers

Markdown

/podcast/ad-age-marketer-s-brief-244230/inside-skypop-s-playbook-for-marketing-protein-soda-to-everyday-consumers.md

Actions

• POST https://stenobird.com/v1/public/podcasts/ad-age-marketer-s-brief-244230/episodes/inside-skypop-s-playbook-for-marketing-protein-soda-to-everyday-consumers/transcription-requests
  Idempotently request low-priority transcript generation for this episode.
• GET https://stenobird.com/podcast/ad-age-marketer-s-brief-244230/inside-skypop-s-playbook-for-marketing-protein-soda-to-everyday-consumers.md
  Read the agent-friendly Markdown representation of this episode resource.

Summary

SkyPop CMO Dave Cohen discusses the protein boom on the beverage aisle, and how the brand uses TikTok and audio sampling in their marketing gameplan. He also discusses how the brand, which formerly went by Don't Quit, positions their protein soda as a product for everyone and not just athletes.