Episode
How the Cadillac F1 team is racing to define its brand and fan strategy
- Podcast
- Ad Age Marketer's Brief
- Published
- Jun 17, 2026
- Duration seconds
- 1509
- Processing state
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Summary
Formula 1's newest team is building more than a racing operation as it prepares for Silverstone—it's building a high-speed media company designed to keep fans engaged year-round. Cadillac F1 Chief Marketing Officer Ahmed Iqbal discusses why modern sports teams need to think like content creators, how Cadillac is approaching fan growth as a new entrant to the sport and what marketers can learn from one of the world's most engaged audiences. Dig deeper: How sports teams are using AI and fan data to rethink marketing Ford and GM are now competing in F1—what it means for consumer marketing Inside Cadillac F1's moonshot Super Bowl ad and Apple partnership