Episode

Creating value marketing that stands out, with Domino's CMO

Podcast: Ad Age Marketer's Brief
Published: Apr 29, 2026
Duration seconds: 1473
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Summary

As pizza's value wars intensify, Domino's is rethinking how to deliver value without blending in. CMO Kate Trumbull discusses the brand's focus on consistent deals, menu choice and "talk value" promotions like Emergency Pizza and You Tip, We Tip. She also discusses making the brand more "craveable" through a recent rebrand.