Episode
When Innovation Meets Reality: Across the Yard with Quik-Therm Insulation S04EP19
- Podcast
- Across the Yard Podcast
- Published
- Jun 12, 2026
- Duration seconds
- 3915
- Processing state
not_requested- Canonical source
- https://soundcloud.com/supplybuildcanada/s04ep19
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Summary
Building something new sounds exciting until the market shifts, regulations change, the plan stops working, and you have to start again. This one gets into what it actually takes to build a Canadian manufacturing business and keep it standing when everything around you changes. Jesse Watson and Ryan Cullen join Liz Kovach to share the story behind Quik-Therm's evolution, from identifying a gap in the market to navigating code changes, rethinking products, and continuously adapting to create solutions that worked for both performance and practicality. In this episode, they discuss: - How Quik-Therm started and the original idea that launched the business - The challenges of building and scaling a manufacturing company in Canada - What happened when changing building codes forced them to rethink their entire product strategy - Why innovation alone isn't enough, and how adoption became one of their biggest hurdles - The role building science, education, and industry relationships played in growth - Why working on the business is just as important as working in it And a lot more! From product pivots and market uncertainty to building a culture that embraces change, if you're building, leading, or figuring it out as you go, there's something in this one for you. Let's get into it. Links: Supply-Build Canada: https://supplybuild.ca/ Jesse Watson: https://www.linkedin.com/in/jesse-x-watson-rsw-c-e-t-4273b267 Ryan Cullen: https://www.linkedin.com/in/ryan-cullen-4a516292/ Quik-Therm Insulation: https://www.linkedin.com/company/quik-therm-insulation-solutions/ Sponsor info: This episode of Across the Yard is brought to you by HELI Canada – Giving Canadian Business a Lift. Discover dependable material handling solutions at heliforklift.ca. Also brought to you by Regal Ideas. Insp…