Episode
We Need a Victory Story: Mobilising the Silent Majority with Liam Kavanagh of the Climate Majority Project
- Published
- Jul 22, 2026
- Duration seconds
- 5805
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- https://share.transistor.fm/s/db3417d4
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Summary
If you listen to this podcast then you care about people and planet and how we make it through this potential crunch point when all our crises mash together. But what if you knew you were not alone? What if you knew that almost everyone in our culture cares about this, they just don't know what to do about it? They don't have what this week's guest, Dr Liam Kavanagh, calls the 'Victory Stories' to show how we made it through. Liam is a founding Co-Director of the Climate Majority Project, an organisation that has worked since 2022 to extend climate action beyond the vocal minority of activists to the concerned but quiet majority. His social science background informs CMP’s theory of change and strategy. He began his career as an applied economist in New York and Tanzania. Motivated by questions about ideology and cognitive dissonance in political economy, he completed a PhD in Cognitive Science at the University of California, San Diego. In 2016, he co-founded Life Itself, a European polycrisis-response network ( we spoke to Sylvie Barbier from Life Itself a few weeks ago ), and has authored two books and numerous reports. His latest reports: Mobilising Silent Majorities is one of the must-reads of this year. Please do download and read the pdf - at least the executive summary. This is a long, detailed, dynamic look at how many people really do care about the polycrisis. As he says, 'Across society, many people recognise serious risks—climate disruption, inequality, instability—but these concerns often stay private. The report identifies six “silent majorities” whose hidden views could shift what feels politically possible: The climate-concerned majority – Most people see climate change as a serious threat but rarely talk about it in daily life. The climate-concerned b…