Episode
Not Just a Month: The Case for Cultural History
- Podcast
- 77 Flavors of Chicago
- Published
- Feb 23, 2026
- Duration seconds
- 2645
- Processing state
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Summary
It’s easy to roll your eyes at a heritage month. To assume it’s corporate. Performative. Political. A logo swap and a themed menu and then back to business as usual. But when you step back and really look at the data — at tourism dollars, small business revenue, museum attendance, school engagement, public programming — you start to see something deeper. Heritage months aren’t just symbolic. They move cities. They fund institutions. They spotlight artists, historians, chefs, and community lea...