Episode
How can brand personality humanize products and services in the AI Age?_Joanne Z. Tan_Episode 77, Season 2
- Podcast
- 10PlusBrand
- Published
- Oct 10, 2025
- Duration seconds
- 532
- Processing state
not_requested- Canonical source
- https://branding10plus.podbean.com/e/77-season-2/
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Summary
How to Humanize Your Brand and Build Lasting Customer Loyalty with Brand Personality? To read it as a 5-min blog To watch it as a 8-min video subscribe to our Newsletter In this episode, Joanne Z. Tan explores the five dimensions of brand personality — sincerity, excitement, competence, sophistication, and ruggedness — and shows how leading brands like Apple, Nike, and Starbucks use personality to shape identity and influence purchasing decisions. Learn how to uncover your brand’s core traits, align them with your values and audience, and create authentic connections that drive loyalty and growth. 🎧 Tune in to discover how genuine brand personality turns products into trusted companions. About the author, Joanne Z. Tan Joanne Z. Tan is the Founder & CEO of 10 Plus Brand, Inc., a brand strategist, thought leadership coach, and speaker. She helps executives, board members, entrepreneurs, and organizations decode their Brand DNA, create authentic brand identity and content to build brand equity and lead their industries in the AI age. Trained in law and business, Joanne was a former journalist, and an award-winning photographic artist. She had a liberal arts education from Brandeis University before earning a law degree. Joanne's passion is to build brands for leaders and their organizations with her analytical, holistic, and strategic design thinking, as well as her artistic creativity. Her coaching emphasizes comprehensive strategies, business modeling, thought leadership and high authority content creation, brand building, culture, teamwork, leadership mindset and resilience. She guides leaders to stand out with vision, multi-disciplinary approaches, and strategies in leading themselves and their organizations. Additionally, Joanne is a poet, writer, and artist. ©…