{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"ZCM Field Notes: Why LinkedIn Has Two Algorithms (And Why That Matters)","slug":"zcm-field-notes-why-linkedin-has-two-algorithms-and-why-that-matters","published_at":"2026-03-16T10:15:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/zcm-field-notes-why-linkedin-has-two-algorithms-and-why-that-matters","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/2cf40300","audio_url":"https://media.transistor.fm/2cf40300/002ae858.mp3","summary":"ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because Christopher S. Penn just published an unofficial guide on how LinkedIn's algorithm works right now — and I have some quick notes and a \"party\" analogy I want to share. Subscribe to Christopher's Almost Timely newsletter on Substack for lots more on AI, data science, and marketing. And download his report and read it yourself! :) IMO, some of the best pages to read in the 150-page report: pg. 19-29: great high-level explainer of how LinkedIn works pg. 91-94: addresses the things you/your brand could likely improve Thank you to my launch sponsor, SparkToro , the makers of fine audience research software. This show wouldn't be possible without 'em! Oh also, I tried to find when I posted something about social media being a party, and I couldn't find it, but I did find this awesome blog post from Grace at Demand Curve where she explains how I built my Twitter following and she includes my party analogy. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads","meta_description":"ZCM Field Notes are short reactions to news or observations of what’s happening in the field. Today, we're talking about the LinkedIn algorithm — because…","key_points":[],"chapters":[],"topics":[],"duration_seconds":428,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/zcm-field-notes-why-linkedin-has-two-algorithms-and-why-that-matters/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/zcm-field-notes-why-linkedin-has-two-algorithms-and-why-that-matters.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}