{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"ZCM Field Notes: 68% of Google Searches Now End Without a Click","slug":"zcm-field-notes-68-of-google-searches-now-end-without-a-click","published_at":"2026-06-10T10:01:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/zcm-field-notes-68-of-google-searches-now-end-without-a-click","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/04446b98","audio_url":"https://media.transistor.fm/04446b98/8f911e48.mp3","summary":"Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended without a click. I sound off on this finding, the trajectory of the zero-click phenomenon, and a durable strategy to help you win. Sources: My blog post, which expounds on this episode: The Click Is Now Optional. Here’s What Isn’t. Rand Fishkin/SparkToro: In 2026, Less than One Third of Google Searches Still Send a Click Cyrus Shepard/Zyppy Signal: 5 Data-Backed Features of Websites Winning Google in 2026 Search Engine Land: Roughly 3 in 4 consumers use AI to shop, and nearly 1 in 3 won't let it spend Adobe Analytics (via TechCrunch): AI-sourced traffic to US retailers grew ~393% YoY in Q1 2026 and converts ~42% better ZCM Field Notes are short reactions to news or observations of what's happening in the field. Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads","meta_description":"Breaking news! Rand Fishkin/SparkToro published a new zero-click search study. In the first four months of 2026, a whopping 68% of Google searches ended w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":718,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/zcm-field-notes-68-of-google-searches-now-end-without-a-click/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/zcm-field-notes-68-of-google-searches-now-end-without-a-click.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}