{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"Why Marketers Make Content for Dashboards (Not Their Audience)","slug":"why-marketers-make-content-for-dashboards-not-their-audience","published_at":"2026-05-05T08:00:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/why-marketers-make-content-for-dashboards-not-their-audience","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/004e258e","audio_url":"https://media.transistor.fm/004e258e/8bd625db.mp3","summary":"Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure. This episode is about why easy-to-see metrics like traffic, likes, attributed pipeline, and rankings can create false confidence. Instead, better measurement can look like this: off-platform sharing, stronger sales conversations, customer education, adoption of your language, and content that does more than one job. In a zero-click world, the easiest metric to report is not always the one that matters most. Timestamps 00:00 Why marketers optimize for what’s easiest to measure 01:36 How SEO gets too much credit for capturing demand 04:23 The Fitbit B2B example and content as a service 06:09 Better ways to judge content quality 07:54 Why the best content does more than one job 11:12 What better measurement looks like in a zero-click world You can do audience research with all kinds of tools and networks like Google Trends, Exploding Topics, Reddit, and of course, my employer, SparkToro. You can create an always-free account and get 5 reports per month on sparktoro.com . Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com","meta_description":"Marketers say they want good strategy. Then they optimize for whatever’s easiest to measure. This episode is about why easy-to-see metrics like traffic, l…","key_points":[],"chapters":[],"topics":[],"duration_seconds":826,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/why-marketers-make-content-for-dashboards-not-their-audience/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/why-marketers-make-content-for-dashboards-not-their-audience.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}