{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"What Zero Click Marketing Actually Is","slug":"what-zero-click-marketing-actually-is","published_at":"2026-03-10T07:03:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/what-zero-click-marketing-actually-is","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/9810456e","audio_url":"https://media.transistor.fm/9810456e/46dc433b.mp3","summary":"I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week. What you’ll learn: What Zero Click Marketing is (and what it isn’t) The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out The scoreboard: what to measure when clicks aren’t the whole story 3 moves to start doing ZCM this week (without burning out) And here's your free ZCM one-pager ! Timestamps: 00:00 Zero-click isn’t anti-click. It’s pro-reality. 01:20 The definition (and why it’s not “no clicks”) 03:10 What ZCM is not: “ignore your website,” “post more,” “just brand vibes” 07:10 The ZCM Ladder: Seen → Understood → Remembered → Preferred → Sought out 10:30 Why “remembered” matters in B2B (buyers do most deciding without vendors) 13:40 The scoreboard: leading indicators vs. lagging indicators 16:20 Mini playbook: 3 moves you can try this week This episode is brought to you by SparkToro — the audience research tool that helps you find where your audience spends time, what they read, watch, and listen to, and who influences them. Learn more at sparktoro.com . This episode was edited by Share Your Genius ( shareyourgenius.com ) Learn more about Zero Click Marketing and Amanda Natividad: zeroclickmarketing.co amandanat.com Follow @amandanat on LinkedIn and Instagram","meta_description":"I (Amanda Natividad) define Zero Click Marketing, share a simple mental model (the ZCM Ladder), and give you a mini playbook you can use this week. What y…","key_points":[],"chapters":[],"topics":[],"duration_seconds":876,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/what-zero-click-marketing-actually-is/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/what-zero-click-marketing-actually-is.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}