{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"What If AI Visibility Is a Mirror?","slug":"what-if-ai-visibility-is-a-mirror","published_at":"2026-06-23T08:01:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/what-if-ai-visibility-is-a-mirror","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/d32e82b3","audio_url":"https://media.transistor.fm/d32e82b3/434d3d73.mp3","summary":"When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if AI's mistakes reveal something about how the market understands you? I suggest why AI visibility isn't merely a score. It's a mirror. This episode pairs nicely with my May episode, \" GEO Is What Happens When Search Becomes Zero Click .\" :) Timestamps: 00:00 — Why AI visibility is becoming an executive question 01:34 — AI visibility as a mirror 03:15 — Testing HubSpot’s AEO Grader with SparkToro as an example 05:04 — What a messy competitive set can reveal 06:21 — AI visibility meets positioning 10:27 — Warning: vanity metrics 12:05 — Three buckets for evaluating your results 14:38 — Turning visibility gaps into marketing priorities 17:11 — A practical AI visibility playbook 19:22 — What the mirror can teach you This episode is sponsored by HubSpot. You can try their free AEO Grader for yourself! Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads","meta_description":"When AI puts your brand in the wrong category or compares you to the wrong competitors, it's tempting to dismiss it as a hallucination. But what if AI's m…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1234,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/what-if-ai-visibility-is-a-mirror/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/what-if-ai-visibility-is-a-mirror.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}