{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"Tell Your Execs: AI Rankings Are BS (with Rand Fishkin)","slug":"tell-your-execs-ai-rankings-are-bs-with-rand-fishkin","published_at":"2026-03-12T11:00:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/tell-your-execs-ai-rankings-are-bs-with-rand-fishkin","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/2a9e19f7","audio_url":"https://media.transistor.fm/2a9e19f7/6a155091.mp3","summary":"You know the zero click problem is real. But how do you get your CEO or CMO on board — and how do you prove it's working once they are? In this episode, I chat with Rand Fishkin to talk measurement frameworks, his new AI visibility research , and why correlation (not causation) is the name of the game. Guest: Rand Fishkin, Co-founder and CEO of SparkToro Key takeaway: Zero Click Marketing is not about giving up on sales or clicks. It’s about accepting that influence often happens before the click — and measuring that influence more honestly. Timestamps: 00:00 \"All the things that happen in a zero click environment will eventually lead to the same thing that clicks led to\" 01:13 What do you tell an executive who believes in zero click but doesn't know what to do next? 04:20 How to start thinking about measurement when there's no single dashboard to point to 07:41 The double standard: executives are comfortable with fuzzy measurement for TV and display ads, but demand perfect attribution for content, influencers, and PR 11:02 Where your competitors refuse to invest leaves more room for you 14:07 AI hype as a Trojan horse to convince skeptics: if you believe AI is the future, what's the logical conclusion of AI summarizing content? 17:22 AI as both the cause of and a mental model for zero click 19:14 Rand and Gumshoe's AI visibility research: Rand noticed AI gives different answers to the same prompt every time, which made him skeptical of the entire AI rank-tracking industry 24:12 The big finding: you'd need ~1,000 prompts to get the same ranked answer — rank tracking is unreliable. But brand visibility percentage is real. 29:08 AI visibility as a trackable indicator for zero click marketing success 33:36 Myth busting: zero click marketing ≠ zero sales, and it's not just…","meta_description":"You know the zero click problem is real. But how do you get your CEO or CMO on board — and how do you prove it's working once they are? In this episode, I…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2146,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/tell-your-execs-ai-rankings-are-bs-with-rand-fishkin/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/tell-your-execs-ai-rankings-are-bs-with-rand-fishkin.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}