{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"GEO Is What Happens When Search Becomes Zero-Click","slug":"geo-is-what-happens-when-search-becomes-zero-click","published_at":"2026-05-12T08:00:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/geo-is-what-happens-when-search-becomes-zero-click","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/324eed3e","audio_url":"https://media.transistor.fm/324eed3e/6b4b5d12.mp3","summary":"AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click. In this episode, I explain GEO — Generative Engine Optimization — and why it’s less about chasing AI hacks and more about making your content easier to retrieve, understand, cite, trust, and remember. I break down four practical mechanics of GEO: retrievability, extractability, credibility, and public evidence — and show why good AI visibility still starts with good marketing. Timestamps 00:00 Why AI search is changing SEO 01:35 What GEO actually means 03:10 Why GEO is a zero-click marketing problem 04:30 The four mechanics of GEO, beginning with retrievability 08:30 Extractability: can your content be understood and reused? 11:00 Credibility: why generic SEO content falls short 13:30 Public evidence: why your brand’s off-site record matters 18:45 Why GEO is not magic — it’s good marketing Resources: Ahrefs study: AI Overviews Reduce Clicks by 58% Pre-order the Zero Click Marketing book (yes, there’s a chapter on AI marketing!) Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com","meta_description":"AI search is changing SEO, but not because SEO is dead. It’s changing because search is becoming more zero-click. In this episode, I explain GEO — Generat…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1245,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/geo-is-what-happens-when-search-becomes-zero-click/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/geo-is-what-happens-when-search-becomes-zero-click.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}