{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"From Old-School SEO to Zero Click Marketing (with Brendan Hufford)","slug":"from-old-school-seo-to-zero-click-marketing-with-brendan-hufford","published_at":"2026-03-24T10:00:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/from-old-school-seo-to-zero-click-marketing-with-brendan-hufford","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/912d55d7","audio_url":"https://media.transistor.fm/912d55d7/e1fcab0b.mp3","summary":"My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habits that helped him build a reputation, and why he stopped trying to win by playing the obvious game. We also get into why zero-click marketing works, why it was happening long before it had a name, and why attribution gets messy fast in B2B. Brendan shares how he thinks about buyer journeys, self-reported attribution, becoming your audience’s favorite, and the simplest way to start measuring zero-click impact today. This was a fun one because Brendan brings both the receipts and the realism. If you’ve ever struggled to explain marketing impact beyond first-click or last-click attribution, this episode is for you. 00:00 Intro 00:15 Brendan’s early path from teaching and side hustles into SEO 02:03 The SEO era when useful, original content started to matter more 04:54 The “100 Days of SEO” project and building a body of work in public 07:56 From SEO specialist to audience-first marketer 09:36 Why Brendan had been doing zero click marketing before it had a name 10:17 Why “zero click marketing” works as a phrase — and why naming matters 11:56 Rand’s earlier search for a term for “marketing to sources of influence” 13:14 Why zero-click marketing is effective but hard to sell internally 14:38 The rise and limits of software-based attribution 16:06 How Brendan talks to leaders about marketing impact beyond hard attribution 19:10 Why people buy when they’re ready — and why attribution gets messy 23:10 My take: make it easy for people to choose you when they’re ready 23:35 “Don’t be the best. Be their favorite.” 25:25 Brendan’s zero-click ask: follow his work and learn along the way 27:08 Brendan’s practical advice for getting…","meta_description":"My buddy Brendan Hufford drops by! We talk about his journey from old-school SEO to zero-click marketing. We cover the early days of SEO, the content habi…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1721,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/from-old-school-seo-to-zero-click-marketing-with-brendan-hufford/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/from-old-school-seo-to-zero-click-marketing-with-brendan-hufford.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}