{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"A Playbook for Shaping What the Internet Says About You","slug":"a-playbook-for-shaping-what-the-internet-says-about-you","published_at":"2026-04-14T08:00:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/a-playbook-for-shaping-what-the-internet-says-about-you","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/25b1e9ba","audio_url":"https://media.transistor.fm/25b1e9ba/7811276d.mp3","summary":"Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, reviews, and AI answers. So today, I’m sharing a 7-step playbook for shaping your brand’s public record. I’ll help you audit what’s visible, identify weak claims versus strong facts, publish more credible proof, make that proof easier to retrieve and cite, and track whether the public story around your brand is getting stronger over time. It’s a practical episode about reputation, visibility, and what marketers can still influence in a world of fragmented discovery. This episode pairs nicely with the previous week’s “Why Better Attribution Won’t Fix Your Measurement Problem.” You might want to check that one out after this one. :) Timestamps: 00:00 Why your brand’s public record matters 02:00 The 7-step playbook 02:35 Audit the story the internet is already telling about you 04:00 Treat third-party services as an extension of your brand 05:25 Separate weak claims from strong facts 07:22 Make your content easy to retrieve, cite, and summarize 09:01 Measure whether your public record is getting stronger Resources: Wil Reynolds’s “ GEO Experiment: How AI highlighted the 1 bad review we got in 24 years ” Ross Simmonds’s “ Reddit’s Impact on B2B Search ” study Search Engine Land’s “ Why your content doesn’t appear in AI Overviews ” Alertmouse for brand monitoring SparkToro for audience research Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads This episode was produced in partnership with Share Your Genius www.shareyourgenius.com","meta_description":"Before someone clicks your website, they may already have formed an opinion about your brand from the public record — snippets, Reddit threads, reviews, a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":663,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/a-playbook-for-shaping-what-the-internet-says-about-you/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/a-playbook-for-shaping-what-the-internet-says-about-you.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}