{"podcast":{"title":"Zero Click Marketing","slug":"zero-click-marketing-7753148","podcast_index_feed_id":7753148,"rss_url":"https://feeds.transistor.fm/zero-click-marketing","website_url":"http://zeroclickmarketing.co/podcast","image_url":"https://img.transistorcdn.com/da9L7phYHdmaR0F3z4vfY3YfPtpt8Fax-b-r5NLkfVw/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS9lMDlm/NDRhOGIzZTBjNDc2/ZGU1NWE3MTIzYjg2/ZDNmMy5qcGc.jpg","author":"Amanda Natividad","episode_count":22,"summary":"Zero Click Marketing is a marketing strategy podcast about content marketing, audience research, and how brands grow when clicks matter less. Hosted by Amanda Natividad, Chief Evangelist at SparkToro, the show explores how marketers reach audiences, build influence, and earn attention in a zero-click internet. New to the show? Start with Episode 2: What Zero Click Marketing Actually Is.","last_synced_at":"2026-06-23T18:17:54.465256+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148"},"episode":{"title":"A Form Fill Is Not Demand Generation","slug":"a-form-fill-is-not-demand-generation","published_at":"2026-05-19T08:00:00+00:00","page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148/a-form-fill-is-not-demand-generation","show_page_url":"https://stenobird.com/podcast/zero-click-marketing-7753148","url":"https://share.transistor.fm/s/bfbe70ee","audio_url":"https://media.transistor.fm/bfbe70ee/08651b8a.mp3","summary":"Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cuts, or genuinely useful live experience. Buyers now have more ways to get answers without entering your funnel: AI search, Reddit, YouTube, private communities, and competitors’ ungated posts. And if your best educational content is locked behind a form, it's not shaping your public record. The better question isn’t “should we gate this?” It’s: what should be freely available so buyers can understand, trust, remember, cite, and share your ideas — and what is valuable enough that someone would reasonably trade their information for it? Because in a zero-click world, changing someone’s mind without relying on clicks and form fills is the whole game. Timestamps: 00:00 — The old B2B bargain: email address for the thing 02:04 — Buyers have more ways to get answers without you 03:03 — AI search makes the gated content problem more obvious 04:00 — Why the public record matters in a zero-click world 05:00 — Ungate the argument, gate the utility 06:00 — Buyers want to engage on their own terms 07:07 — A form fill is not the same thing as demand 07:26 — Three questions to ask before gating content 08:05 — Good gates vs. lazy gates Sources & Tools: What is Gated Content? And How to Make It Discoverable to AI Bots by Conductor Gated Content and AI Search: Why It’s Invisible by Ziptie Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience 10 Minute Email - 10minuteemail.com SparkToro - sparktoro.com Alertmouse - alertmouse.com Pre-order the book: Zero Click Marketing (zeroclickmarketing.co/book) Learn more: zeroclickmarketing.co Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads…","meta_description":"Here's my new rule for demand generation: Ungate the argument. Gate the utility. Ungate the point of view — and ungate the template, tool, deeper cuts, or…","key_points":[],"chapters":[],"topics":[],"duration_seconds":556,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/zero-click-marketing-7753148/episodes/a-form-fill-is-not-demand-generation/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/zero-click-marketing-7753148/a-form-fill-is-not-demand-generation.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}