{"podcast":{"title":"Your Brand Amplified","slug":"your-brand-amplified-1333926","podcast_index_feed_id":1333926,"rss_url":"https://rss.art19.com/your-brand-amplified","website_url":"https://art19.com/shows/your-brand-amplified","image_url":"https://content.production.cdn.art19.com/images/3a/ac/a7/52/3aaca752-3d55-483c-aef9-ea75c11410a8/a0a5013e06d8a205efc885bc9dcfe81780d9878996ee65bc0d04fe52c6b1cfbb874823d1823326eac5890ef08feafede2958d1f86c20528b934915637ba66542.jpeg","author":"Anika Jackson","episode_count":757,"summary":"Your Brand Amplified® is Anika Jackson's deep-dive into the strategies, stories, and mindsets that separate thriving entrepreneurs from the rest. In each episode, Anika sits down with successful business leaders, marketers, sales experts, and innovators to uncover what actually works—and why most people get it wrong. This isn't surface-level advice. Anika digs into the real decisions, the failures, the pivots, and the breakthroughs that shaped her guests' journeys. Whether you're scaling a startup, launching a brand, building sales systems, or trying to amplify your market presence, you'll gain frameworks, strategies, and insights you can implement immediately. What You'll Discover Each Week: Entrepreneurship & Business Growth – Uncover how successful founders identify opportunities, build founder-independent companies, navigate scaling, and establish sustainable business models. Anika explores startup strategy, business automation, conscious company culture, and the frameworks that separate enduring ventures from failed ideas. Marketing & Brand Strategy – Master digital marketing, content creation, social media strategy, personal branding, storytelling, and customer acquisition t…","last_synced_at":"2026-07-15T20:18:28.127074+00:00","page_url":"https://stenobird.com/podcast/your-brand-amplified-1333926"},"episode":{"title":"S E736: Full-Funnel Creator Marketing: Kristina Coughlin's Framework for Measurable Results","slug":"s-e736-full-funnel-creator-marketing-kristina-coughlin-s-framework-for-measurable-results","published_at":"2026-05-27T09:20:00+00:00","page_url":"https://stenobird.com/podcast/your-brand-amplified-1333926/s-e736-full-funnel-creator-marketing-kristina-coughlin-s-framework-for-measurable-results","show_page_url":"https://stenobird.com/podcast/your-brand-amplified-1333926","url":"https://bleav.com/shows/your-brand-amplified/episodes/full-funnel-creator-marketing-kristina-coughlins-framework-for-measurable-results/","audio_url":"https://rss.art19.com/episodes/05e6d719-3a24-421a-9e2d-4758b751960d.mp3?rss_browser=BAhJIg90cmFuc2NyaWJyBjoGRVQ%3D--952c5701c84ad333c69d5faa668f8177091704f0","summary":"Beginning as an accidental creator sharing gluten-free recipes, Kristina Coughlin evolved into a talent manager and ultimately a visionary agency leader who transformed how brands approach influencer marketing. Her key insight—that while 70 to 80% of brands run influencer marketing, only 30% connect it to revenue—became the driving force behind developing creator-first performance marketing strategies that combine organic authenticity with paid amplification and sophisticated measurement tools. This approach has proven that creator-led content consistently outperforms branded content on paid social platforms, delivering measurable ROI rather than vanity metrics. Beyond her business accomplishments, Kristina's personal philosophy shapes her entire approach to the creator economy. Having experienced firsthand the exhaustion of constant content creation and the pressure to always be \"on,\" she built her career on treating creators as trusted partners rather than transactional assets. Her willingness to turn down partnerships that don't align with her authentic interests, combined with her advocacy for creators' work-life balance and genuine needs, demonstrates that sustainable success in influencer marketing comes from mutual respect and understanding. She emphasizes that the most valuable creators are those willing to sacrifice short-term revenue to preserve audience trust, and this same principle of authenticity applies to everyone building in the digital space—whether aspiring creators or established brands seeking to connect with audiences in meaningful ways. For brands seeking to implement these insights and access performance-focused creator marketing strategies, Kristina Coughlin's team at Trevant provides industry expertise, proven frameworks, and examples of campa…","meta_description":"Beginning as an accidental creator sharing gluten-free recipes, Kristina Coughlin evolved into a talent manager and ultimately a visionary agency leader w…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3251,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/your-brand-amplified-1333926/episodes/s-e736-full-funnel-creator-marketing-kristina-coughlin-s-framework-for-measurable-results/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/your-brand-amplified-1333926/s-e736-full-funnel-creator-marketing-kristina-coughlin-s-framework-for-measurable-results.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}