{"podcast":{"title":"*“Yesterday, I Went to Mars ♡”*","slug":"yesterday-i-went-to-mars-7106663","podcast_index_feed_id":7106663,"rss_url":"https://anchor.fm/s/fcce555c/podcast/rss","website_url":"https://makoto-hoshino.com/","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/42313807/42313807-1729942256050-67940c9698ba4.jpg","author":"MakotowillOlympusMons","episode_count":644,"summary":"*“Yesterday, I Went to Mars ♡”* Makoto Hoshino, CEO of Makoto Co., Ltd. and Galactic Hitchhikers, shares his journey of pursuing heart-moving experiences and embracing the unknown. In 2017, he summited Everest and all Seven Summits and completed the 250km Gobi Desert Ultramarathon. His future goal: to stand atop Olympus Mons on Mars by 2049. Through this podcast, Makoto reflects on his life’s adventures, celebrating family, global friendships, and the joy of trusting intuition and living freely. Join him as he explores the excitement of breaking free from conventions","last_synced_at":"2026-08-02T02:17:25.711616+00:00","page_url":"https://stenobird.com/podcast/yesterday-i-went-to-mars-7106663"},"episode":{"title":"A Book That Made Me Rethink What We Should Stop Doing","slug":"a-book-that-made-me-rethink-what-we-should-stop-doing","published_at":"2026-07-11T12:27:35+00:00","page_url":"https://stenobird.com/podcast/yesterday-i-went-to-mars-7106663/a-book-that-made-me-rethink-what-we-should-stop-doing","show_page_url":"https://stenobird.com/podcast/yesterday-i-went-to-mars-7106663","url":"https://podcasters.spotify.com/pod/show/makotowillolympusmons/episodes/A-Book-That-Made-Me-Rethink-What-We-Should-Stop-Doing-e3lun5k","audio_url":"https://anchor.fm/s/fcce555c/podcast/play/122690164/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-6-11%2F829d695d-51be-eeee-f924-5c021da725c6.mp3","summary":"This episode reflects on a book about small business strategy — and what it means to deliberately subtract, not just add. The book in question was found through a newsletter review, written by the founder of a uniform company who grew revenue two hundredfold by deciding exactly what his company would refuse to sell: commodity products, things priced too low to defend, anything easily purchased through Amazon. It touches on a resource allocation principle from the book — 53% of attention toward understanding customers, 27% toward products, just 13% toward competitors — and what that kind of deliberate redirection looks like in practice for a small eyewear shop. There's also a quiet moment around a line from the book: "We just do that obvious thing, completely and without exception." The observation that large companies tend to abandon precisely this kind of unglamorous, detailed care — and that the gap they leave is exactly where a small business can live. A small reflection on seventeen years in, and the question that feels increasingly important: not what to add, but what to stop doing.","meta_description":"This episode reflects on a book about small business strategy — and what it means to deliberately subtract, not just add. The book in question was found t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":176,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/yesterday-i-went-to-mars-7106663/episodes/a-book-that-made-me-rethink-what-we-should-stop-doing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/yesterday-i-went-to-mars-7106663/a-book-that-made-me-rethink-what-we-should-stop-doing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}