{"podcast":{"title":"WTF is with Nikhil Kamath","slug":"wtf-is-with-nikhil-kamath-6189782","podcast_index_feed_id":6189782,"rss_url":"https://feeds.hubhopper.com/664690fdea0d7a6f61a052da119934d3.rss","website_url":"https://hubhopper.com/podcast/wtf-is-with-nikhil-kamath/464742","image_url":"https://files.hubhopper.com/podcast/464742/1400x1400/wtf-is-with-nikhil-kamath.jpeg?v=1749706130344399221","author":"Nikhil Kamath","episode_count":49,"summary":"\"WTF is\" is a podcast series where Nikhil Kamath hosts friends and industry experts and holds casual yet intellectually stimulating conversations. The podcast covers a broad range of topics of particular current relevance, including technology, social media, renewable energy, electric vehicles, philosophy, gaming, psychology and more.","last_synced_at":"2026-06-18T08:18:20.461984+00:00","page_url":"https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782"},"episode":{"title":"Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant","slug":"ep-22-wtf-are-craft-beverages-nikhil-ft-the-founders-of-blue-tokai-subko-svami-and-mossant","published_at":"2025-03-03T04:39:02+00:00","page_url":"https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782/ep-22-wtf-are-craft-beverages-nikhil-ft-the-founders-of-blue-tokai-subko-svami-and-mossant","show_page_url":"https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782","url":"https://listen.hubhopper.com/episode/ep-22-wtf-are-craft-beverages-nikhil-ft-the-founders-of-blue-tokai-subko-svami-and-mossant-1749643984/32894068","audio_url":"https://play.hubhopper.com/cf8dece135d708b084f0763df7a1f355.mp3?s=rss-feed","summary":"India has long been a tea-drinking nation, but in recent years, a new wave of craft beverage brands has started reshaping the way the country drinks. Specialty coffee, kombucha, and premium mixers are carving out space in an industry dominated by mass-produced options. While the demand for high-quality, homegrown beverages is growing, breaking into this space isn’t as easy as it looks. Import duties drive up costs, fragmented supply chains make scaling difficult, and price-sensitive consumers often hesitate to pay a premium. Unlike mass-market beverages, where marketing muscle can drive sales, craft brands have to build awareness, educate consumers, and create demand from scratch. In episode #22 of “WTF Is” Podcast, Nikhil Kamath sits down with some of the biggest names in India’s craft beverage industry—Rahul Reddy (Subko), Matt Chitharanjan (Blue Tokai), Aneesh Bhasin (Svami), and Adithya Kidambi (Mossant). They share their journey of navigating regulations, shifting consumer habits, and competing with legacy brands to bring high-quality, locally made beverages to the mainstream. Resource doc: https://www.notion.so/Resource-Craft-Beverages-19d26a5adf3180b68f1adbbbd2eea2f5#NikhilKamath Co-founder of Zerodha, True Beacon and GruhasTwitter: https://x.com/nikhilkamathcio LinkedIn: https://www.linkedin.com/in/nikhilkamathcioInstagram:https://www.instagram.com/nikhilkamathcioFacebook: https://www.facebook.com/nikhilkamathcio#MattChitharanjan Co-founder of Blue Tokai LinkedIn: https://in.linkedin.com/in/mchitharanjan Instagram: https://www.instagram.com/matt_chit #AdithyaKidambi Co-founder of Mossant Fermentary LinkedIN - https://in.linkedin.com/in/adithya-kidambi-8866b1269 Instagram - https://www.instagram.com/kidambiadithya/ #AneeshBhasin Co-founder of Svami Twitter: http…","meta_description":"India has long been a tea-drinking nation, but in recent years, a new wave of craft beverage brands has started reshaping the way the country drinks. Spec…","key_points":[],"chapters":[],"topics":[],"duration_seconds":12344,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/wtf-is-with-nikhil-kamath-6189782/episodes/ep-22-wtf-are-craft-beverages-nikhil-ft-the-founders-of-blue-tokai-subko-svami-and-mossant/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/wtf-is-with-nikhil-kamath-6189782/ep-22-wtf-are-craft-beverages-nikhil-ft-the-founders-of-blue-tokai-subko-svami-and-mossant.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}